Always keep this question in mind: How does someone who does not see, sees it?
It is a key question for a web accessibility auditor. It is difficult to be the eyes of someone who does not, and it is harder to be the one in that person’s shoes, to show them what is obvious to most.
A web accessibility auditor is someone who fights for the right to make Web Accessible to all people in the world. Regardless of whether they do not see, if they do not hear, if they perceive different colors, or cannot see the animations that we like so much.
It is easy to get excited about creating a website, approving designs and finding the best web developer in the world, someone who works excellent in the technology we want to use.
However, the job of an accessibility auditor is to test the website, and also approve the design, knowing that there is sufficient contrast; that there is adequate mobility on the site; that it follows a correct and logical order.
W3’s owner website states:
“There are evaluation tools that help with evaluation. However, no tool alone can determine if a site meets accessibility standards. Knowledgeable human evaluation is required to determine if a site is accessible.”
It is not possible to know if the website is accessible without an auditor to verify it. The work of an accessibility auditor is important so that everyone can access your website without any problem.
Even the grannies, who barely see, must be able to see the website.
Modern technology is filled with tools, solutions, and innovations that can help you grow your business, develop your brand, raise revenue, and become more successful, and Unplug Studio aims to be your go-to source for almost any technological service. Whether you need assistance with digital marketing, web development, or analytics, we’re here to help.
Founded in 2018 and based in San Salvador, El Salvador, our three-in-one agency covers web development, marketing, and data analytics, offering a myriad of services to small and big businesses alike. It’s our aim to help you build up your business, raise revenue, and strengthen your brand, and we aim to please every client we work with.
It’s no surprise, therefore, that we were thrilled to recently receive our first-ever review over on Clutch, a B2B reviews platform that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.
A Super Start
Unplug Studio’s first review comes from Truemetrics, a consultancy company that aids other companies with auditing and managing their websites. Truemetrics didn’t have the in-house capacities to handle its own marketing and advertising, so came to us for help.
We met with the client to find out exactly what they were looking for, reviewing their past marketing efforts and developing a new strategy to build brand awareness and attract new clients to the company.
After just three months, the client was already noticing positive results and feedback from new customers.
“Unplug is always proactive about bi-monthly meetings (2X per month), and willing to jump on a zoom call at any moment. Very accessible.
I like their solid understanding of the different online marketing platforms such as Facebook, or Twitter, and Instagram. Able to adapt the message to any platform and app.” – CEO, Truemetrics
We always aim to please our clients, and it makes our day to read through this kind of feedback. This is why we work so hard and put so much effort into everything we do – because we want to make our clients happy and provide the best value services with measurable success. Thanks again to Truemetrics for entrusting us with this project.
We’ve also been featured as a leader in the space of digital marketing on Top Design Firms, a platform which compiles and organizes companies offering marketing, design, and development services. It aims to help buyers find the right company for their project, and it’s an honor to be listed on such a trusted and renowned platform.
Unplug Studio is ready to help with your next marketing project, too, and we can also offer assistance with analytics, web design, and more. So, if you’re looking for a team of tech experts to help build your business, all you need to do is get in touch with us.
Now is the time to share with you what I learned during the visualization training at Tableau Public. This being, a reference to what the environment looks like from a beginner’s perspective.
To begin, I will define for you what Tableau Public is as a workspace.
What is Tableau Public?
It is a desktop software specialized in visualizations, which makes presenting data in a certain way easier, due to the variety of integrated graphics that it has, since they are of quality and help the visualizers to be able to interact with them.
It allows incorporating the data source in simple Excel files or other sources, which is quite accessible.
The main objective of this tool is that you can answer questions with the data you have and that at the end of this it becomes a story that tells itself.
Calculated fields
On the other hand, if at any time your data source does not include all the fields that you would like to show in order to tell your story, tableau allows you to create them and is what is known as calculated fields, which consists of creating new fields from calculations with the software’s own functions or basic mathematical functions, to later be saved as any other field in the data source.
For example:
You have a data source with the monthly income and expenses of a business, and this only includes the monthly gross profit and for you it is necessary to know what the monthly net profit they have is to demonstrate through graphs the growth they are having as a company . So, you need to create a calculated field where you get that value.
Therefore, the calculated field would look like this:
So, Net Profit would be a new field of the source that you can use in any other sheet that you need.
And this is a great advantage that Tableau provides you when you need fields that are necessary in your data source to show your visualization with complete and truthful information.
Graphics
There are different graphs that you can use according to the data you are presenting, at some point I came across a tableau recommendation that is to be able to choose very well the graphs that you will use to present the information, since the way they look varies. and the data is better understood.
Based on the previous example, it is not the same to show the growth of the company’s net profit in a simple table with monthly values, to show them in a bar chart where the increase or decrease in profits is clearly seen.
This with practice has helped me a lot and I hope you take it into account to make your visualizations more understandable.
Another point that is quite noticeable is that tableau only enables you the possible graphics that you can use, and selects the one that best suits the representation of the relationship of the fields in an orange box.
Work space
It is quite accessible in terms of the management of the marks it provides, since it allows you to add a bit of design to your fields when you add them to the white space, it is quite useful to be able to make sense of your final graphic because you can play with shapes , colors, sizes or the labels you want to show as information. Apart from that many times they are necessary to understand your graph and I explain why with an example.
When you add a map graph, the “color” mark will help you to distinguish the greatest value from the sum of your data, you only have to pay attention to the colors you use to differentiate where the greatest value is concentrated. Besides that, if “marks” is on automatic, it means that it will recommend a graph that best suits your fields.
When I started to create my first visualization I thought that everything was going to be more complicated than I imagined, but like any other new knowledge, everything begins without knowing anything and the most effective way I found to start with this was to look for examples of visualizations in which I could be inspired.
I will leave you some of them so that you too will be inspired:
In addition to these, you can look for more inspirations in the Tableau gallery, there they provide you with many more and although not all of them can be done due to the limited graphics that Tablea Public has integrated, they will inspire you like me.
I hope I could have encouraged you to start creating short stories using these visualizations in Tableau Public. I recommend that you start by testing the #MakeOverMonday datasets.
In Latin America there are very few people who are dedicated to visualizing data, therefore, the visualizations that we find are mostly made by Europeans.
Now, that does not mean that part of us Latin Americans does not call our attention to the world of data processing, everything is in finding the motivation to see the need to share useful information to society, which helps them to analyze the environment in which they are being developed or simply relevant information on a topic of your particular taste.
There is a DSSG (Data Science for Social Good) scholarship program that focuses directly on this, where what is sought is to help non-profit organizations and non-governmental organizations to get better results from their information, this it is accomplished with top-tier fellowship participants who are selected to work with data scientists and public interest groups on research projects.
Currently, we are implementing a project called #UnplugDataChallenge that consists of training a person, in order to learn about visualizations in the Tableau Public environment with already processed datasets from the #MakeOverMonday social data science movement.
Tableau Public is a data visualization software, which allows us users to make interactive and good quality graphics, it has a wide range of effective ways to order and present data. Once the visualizations are finished, they are uploaded directly to the online profile that we previously created, where they can then be shared on social networks or in any other medium. They will also be viewable by the Tableau author community.
The idea for which we use this tool is to facilitate training in visualizations, since Tableau allows us to incorporate the information in simple Excel files or other data sources, which is more accessible, in addition to that, it is a good ally for the interpretation of data through its graphs and its use is quite understandable. For reference, this software is positioned as one of the best, for being quite intuitive but complete in terms of operation for someone who is just starting out in this.
Make Over Monday is a Data Science movement for social good and focuses on presenting different perspectives of how people visualize data. The sets are published every week on their website.
#MakeOverMonday has made our work easier, since their data sets are processed and we can only understand them and then use them, also, the topics they use are quite relevant to the community but as we have mentioned before, this movement is European by which, all their data is focused on those countries and not on Latin Americans. But that doesn’t mean that we can’t get the best out of it.
For this reason, we challenge the learner to turn that data into useful information for Latinos. With this we are achieving that there are visualizations in Spanish that can be understood and can be useful.
Nowadays, society needs to stay informed and what better way than this to do it, and if we can question data from Europe, we will do so to contribute knowledge to the Latin American community.
Have we gotten them interested in interacting with these two great allies?
We encourage you to find out more about the Tableau Public environment and have fun creating and designing short stories that are useful to the entire community.
When writing an article for our Blog, we must take into account the factors that directly affect its positioning and thus be able to treat them.
Keywords
When it comes to writing an article, we must first do a quick search for the topic to be written, this in order to observe how visitors search for it and thus discover the keywords they use and guide us through them, to achieve that our topic shows up in the SERPs and is competitive.
But it must be clear that the excessive use of these words is not the right thing for our users, because no one would like that every 10 words the same thing is repeated, this will cause a tired and little understandable reading, in addition to how tedious it can to become. We should always write for people and not for Google crawlers.
Although the keywords have to be included in the title and description, we try to make their use in a subtle and striking way, respecting the use of some tags such as H1 for title and H3 for subtitle, since it will help easier positioning.
Organization
The structure of an article is a very important for its understanding. We simply have to know how to order it and how far to cut it, to generate short paragraphs that have a main idea to convey. It is useless to make large paragraphs if at the end it is not clear what you want to share or it is useless to make them short if the idea is not transmitted well. There is not a number of lines that can define a paragraph, nor a number of paragraphs that can define an article, but we must consider the value of the information we want to give.
The parts that we are going to define as the structure for the articles are:
Title: It must be clear and eye-catching, causing curiosity in the reader. Respecting that it fulfills the promise of content.
For example:
How to increase the percentage of web traffic to 50%?
5 incredible tips to master SEO.
Introduction: We present information that captures attention according to the topic, in this case we can vary the content in different ways to start.
For example:
One question: Do we usually change the default view settings in
Google Analytics? We should know that …
An analogy: Using the default view in Google Analytics is like handling
an automatic car, we will never make changes.
A quote: “A good practice is to create 3 basic views and 3 custom views of
according to the needs that arise. “As Albeiro Ochoa affirms
A statistic: 7 out of 10 users only use the default view of
Google Analytics to save information.
A controversial or controversial phrase: Use only the default Google view
Analytics is not that great. Unlike what some people think …
Content: We start the thread of what we want to transmit, it has to be clear and not redundant, taking care to maintain the interest of the reader.
Conclusion and closure: We make a summary of the topic, focused on the main idea to establish what was said before.
Non-redundant content
Sometimes, there are synonyms of words that we can use to express and create a pleasant reading, this in order to avoid falling into redundancy, and always keep in mind that not all synonyms can be used for what we want to convey. Sometimes they will just make a confusing read.
Quantity will never be better than quality, therefore, we always try to get to the main idea without much detouring and although the exact number of words for an article is not known, it is recommended that ours have a minimum of 300 and a maximum of 1300, keeping the reading below 7 minutes.
Pictures
Most of the time, people associate content better with the use of illustrative images, therefore, we recommend using them within the content as long as they are of good quality and preferably their own, otherwise grant credits. We must take care of their weight so as not to generate a slow page load and we have to know how to measure well how many are useful to accompany the text, because an article where they find more images than text does not make sense. Everything is about a balance where what we are looking for is a plus in content.
Social networks
At the end of our article, we must place the icons of social networks so that it is easier to share it. This in order to motivate readers to spread the content strategically.
TOOLS
There are tools that will help us check the quality of our article and the points mentioned above.
READ-O-METER: It helps us to know the number of words in the article and calculates the reading time for it. It is quite useful so that we always keep in mind that it does not exceed the recommended number of words of 300 minimum and 1300 maximum, and that we keep the reading below 7 minutes preferably.
https://niram.org/read/
LANGUAGE TOOL: It is our friend tool, since its objective is to correct our spelling errors, in addition, its advantage is being a Chrome extension, therefore, we can make use of it simultaneously when we write our article online.
https://languagetool.org/es/
ONLINE SYNONYMS: Said before, using synonyms of the words in the article is very important so that we are not redundant. That is why we will make use of this tool which provides us with the synonyms in different contexts that in the end is what we are looking for to write with quality and coherence.
https://www.sinonimosonline.com/
In conclusion, if we put these points and recommendations into practice, we will make our readers interested in our articles already published and to be published. In addition to helping Google crawlers to position them more easily.
