Dictionary

A microsite, as its name indicates it, is a small website, usually with a simple design aimed at promoting a product, service or in some cases to promote the company as such.

The main advantage of a microsite is the speed with which they can be developed since they do not demand as many technical specifications or a large amount of content.

A microsite is a site with the aim of promoting something.

Promote a product or service: Simplicity and size of microsites make them perfect to promote a product or service that a certain amount of time will be on the market.

Publicize the company: If your company is starting, a microsite is perfect for making it known because if the little content is optimized with keywords, the microsite can have a good positioning in SEO.

A Landing Page is a page that has the sole purpose of converting visitors into potential customers, it generally has a simple design and a form by which visitors will leave their contact information, this will allow you to provide the visitor with information or offers that will turn you into customers.

The great advantage that landing pages offer is the ability to direct the user to a website where they are provided with the relevant and necessary information to complete the purchase of a product or service, instead of to the website of the business.

It is used with Google ads (the first three links that appear when performing a search) since by clicking on these ads, Google redirects the user to the landing pages, and not to the website of the company in question, since this can generate an abundance of information and as a result, confuse the user, causing them not to purchase the product or service.

A landing page is a virtual page that contains the offer, and the reasons not to miss it. Offers that the company intends to promote. This page is part of the sales funnel and its contents must appeal to emotions and urgency, vital components in making impulsive decisions that result in a final click on a full cart or the total confidence of our buyer persona, which you will give us your contact information.

For this to happen, the page must contain the appropriate number of calls to action for the visitor to click on and leave us their contact information.

Oh, Python… In our introduction to the wild world of programming, we can find different species of languages.

Among all the languages ​​that we can find, we find one, in particular, that has become very popular and very interesting in the jungle of web development.

A language that unfolds and develops on incredible websites, as well as important computer software.

Of course, some other species that accompany them, as well as the FrameWorks (Django for example) usually accompanied these and thus the CMS (Mezzanine for example).

Python defines itself as:

“An interpreted, object-oriented, high-level programming language with dynamic semantics. Its high-level built in data structures, combined with dynamic typing and dynamic binding, make it very attractive for Rapid Application Development, as well as for use as a scripting or glue language to connect existing components together. Python’s simple, easy to learn syntax emphasizes readability and therefore reduces the cost of program maintenance. Python supports modules and packages, which encourages program modularity and code reuse. The Python interpreter and the extensive standard library are available in source or binary form without charge for all major platforms, and can be freely distributed.” The Python Foundation

Windows and Apple support Python. And also, is an Open Resource.

Do you need to know how to use Python? We provide you with this helpful resource we know will help you: Start to learn here 

For us, it is one of the programming languages ​​with which we prefer to say to the world: “Hello!”.

#Python #HelloPython #ProgrammingLanguage

By Mauricio Paz.