ihlyo

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January 12 2022

Unplug Studio Scores Full Marks in Our First Clutch Review

Modern technology is filled with tools, solutions, and innovations that can help you grow your business, develop your brand, raise revenue, and become more successful, and Unplug Studio aims to be your go-to source for almost any technological service. Whether you need assistance with digital marketing, web development, or analytics, we’re here to help.

Founded in 2018 and based in San Salvador, El Salvador, our three-in-one agency covers web development, marketing, and data analytics, offering a myriad of services to small and big businesses alike. It’s our aim to help you build up your business, raise revenue, and strengthen your brand, and we aim to please every client we work with.

It’s no surprise, therefore, that we were thrilled to recently receive our first-ever review over on Clutch, a B2B reviews platform that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

A Super Start

Unplug Studio’s first review comes from Truemetrics, a consultancy company that aids other companies with auditing and managing their websites. Truemetrics didn’t have the in-house capacities to handle its own marketing and advertising, so came to us for help.

We met with the client to find out exactly what they were looking for, reviewing their past marketing efforts and developing a new strategy to build brand awareness and attract new clients to the company.

After just three months, the client was already noticing positive results and feedback from new customers.

“Unplug is always proactive about bi-monthly meetings (2X per month), and willing to jump on a zoom call at any moment. Very accessible.

I like their solid understanding of the different online marketing platforms such as Facebook, or Twitter, and Instagram. Able to adapt the message to any platform and app.” – CEO, Truemetrics

We always aim to please our clients, and it makes our day to read through this kind of feedback. This is why we work so hard and put so much effort into everything we do – because we want to make our clients happy and provide the best value services with measurable success. Thanks again to Truemetrics for entrusting us with this project.

We’ve also been featured as a leader in the space of digital marketing on Top Design Firms, a platform which compiles and organizes companies offering marketing, design, and development services. It aims to help buyers find the right company for their project, and it’s an honor to be listed on such a trusted and renowned platform.

Unplug Studio is ready to help with your next marketing project, too, and we can also offer assistance with analytics, web design, and more. So, if you’re looking for a team of tech experts to help build your business, all you need to do is get in touch with us.

ihlyo

avendano.io/staging

August 10 2021

Staying true to your values will differentiate you from the competition

ihlyo Digital, Entrepreneurship 0

We all know it’s important to center our companies around our customers and not have a vision of selling the product it is necessary we adapt to their needs and as a company has a sense of purpose. Which is the case of Blackberry that wasn’t able to adapt its products to the customer’s need. The stubbornness to maintain its design was the cause of its own downfall. Having the brand awareness they had, the purpose of the company is what should have driven them to make every decision based on their core values. Measuring your company’s success with KPIs (key performance indicators) that are centered on your values will help you guide your company on the right path. The downfall of blackberry wouldn’t happen if they measured their decisions based on their values which are Security, Trust & Innovation. If they decided to go with a tactile design before apple did the public would still have the trust and security they had with their products.

What are the company core values and which are right for my company?

First, it is important to understand that core values aren’t meant to be the wish of what the company desires to be one day. It isn’t based on your company’s vision of its future. Its values have to be reflected in every detail and decision that represents your company.

Your values are based on your company’s mission and purpose. These are some questions you can ask yourselves to discover what will be the philosophy of your business:

*What do we value as a company?
*What will our users’ value and choose us over other companies?
*How will I measure my values?

Our core values have guided us along the way to make decisions, such as hiring people, accepting business opportunities; to stay true to our statement, which is: “We make a difference in the lives of our team, clients, and community by doing things right, cheering other people’s success, and sharing our knowledge.” it is important to keep in mind, to be honest with yourself and only consider up to 4 core values, it isn’t necessary you include so many values only the ones that will be of priority in your company, those values you will build the brand’s identity and will be the foundation to the rest areas in your business.

Have you taken into account your core values when it’s time to take corporate decisions?

If you desire to view our process of designing our core values and how each is measured, you can do so by going to:
Emprender.biz

References:
Company overview. (2020, 10 22). Retrieved from Blackberry: https://www.blackberry.com/us/en/company/overview

ihlyo

avendano.io/staging

August 1 2021

First step to build good customer experience

ihlyo Entrepreneurship 0

When we started Unplug Studio we encountered the wonders of building a company centered around its users and clients. Applying such knowledge, we decided to focus on constructing our CX (customer experience).

What is customer experience?

It involves every moment a customer interacts with your brand/ company, these moments are also known as touchpoints in which the customer’s perception about your business is being built. Some situations involve the product/service that you offer, the attention given at customer service, marketing or ads, and so on.

Every company creates their own customer experience, even without trying. It just doesn’t mean all experiences will be good nor outstanding. Implementing aspects that the user views as mandatory and necessary won’t make you regard the experience you offer as good; it will be perceived as a regular experience and won’t serve its purpose of retaining customers.

These are the first steps to developing a good customer :

Envisioning your customer’s journey

Having a clear understanding of what touchpoints there are between the customer and your company is important to build a strategy for each interaction. By forgetting or leaving out a certain area without a customer centered experience can result in unsatisfaction with your company.

An excellent exercise to create your customer’s journey is to put yourself in the customer’s shoes and follow the process of buying or requiring the service / product you offer:

You can make the exercise of taking your notepad to write down your customer journey and what encounters you have with your users. Envisioning what service you pretend to give to your customers.

Even though this exercise seems easy, It helps us build the foundation of a sustainable company. We had the luck to encounter Kim Crayton in our path, a consultant and business coach recognized by defending inclusivity, diversity and save spaces for technology. She helped us in a stage of our journey, in which our process was documented and is currently being shared in one of her projects called Biz Development Lab, an open community for entrepreneurs. If you would like to follow our process and share your own start up experiences you can do it here:
emprender.biz

ihlyo

avendano.io/staging