founder, teacher,
and data Strategist
You are in the right place
Strategy is what happens when values meet design.
As a bootstrapped founder of Unplug Studio and building Lumetrics Lab, I design systems that do things right—clarifying complexity, celebrating others, and building for impact.
bootstrapped
Founder
data
Strategist
digital
educator
latam
founder
Featured work
projects that reflect clarity, ethics, and accessibility
JPL Eyes apps
Analytics architecture for NASA’s immersive 3D app enabling data driven changes
PANTAYA
Cross-Device Tracking Audit: Unified multi-platform data visibility.
Unplug Studio
Bootstrapped and build from zero with triple-bottom-line values.
KODIGO
Teaching and mentoring 100+ data Analytics students accross LATAM.
About me
Clarity is a form of kindness
For over a decade, I’ve worked at the intersection of data, design, and ethics—building companies, teaching systems thinking, and designing accessible infrastructure across the Americas and Europe. My work spans NASA to nonprofits, dashboards to discipleship, spreadsheets to slow design.
A field guide for building with belief
My newsletter will share real-world lessons from Unplug Studio, frameworks I teach, and questions I’m sitting with. If clarity matters to you, stay close.
From “R” to ROAS
Teaching has always been the thread
I started by helping people pronounce letters. Now I teach teams how to interpret analytics, build better processes, and mentor others. It’s still the same thing: making complexity accessible.